Planning: Reflection on Moderator's Report
- Three assessment elements for Music Video
- Music video production
- Accompanying website
- Digital convergence element (synergy, clear branding, using a range of digital media)
- Statement of intent, document written beforehand
- Go through brief in depth in Statements of Intent
- Use a range of camera shots, appropriate narrative, suitable for YouTube
- Range of camera shots, editing appropriate for the genre, two settings, two characters
- Graphics introducing name of track and artist
- Webpages: A homepage and at least one linked page, minimum of two original images, that reinforces brand identity of artist (logos, typography, colour scheme), clear sense of branding
- Pay attention to costume, mise-en-scene of music video
- Website weighted with the same amount of marks as the production, therefore they are equally important