Audience Research: Focus Group

Belong to this demographic (primary audience) 

Els - 16

Top music genre - Pop

Favourite song - Lovely by Khalid and Billie Eilish

Favourite Artist - Khalid or Post Malone

Interests - Swimming, dancing, diving

Psychographic - Aspirer

Tasha - 17

Top music genre - Alternative rock

Favourite song - Money by Pink Floyd

Favourite Artist - Pink Floyd/Lil Peep

Interests - Fashion, music, electric guitar, skating, fitness and surfing

Psychographic - Explorer

Juliet - 17

Top music genre - Pop

Favourite song - Goodie Bag by Still Woozy

Favourite Artist - Frank Ocean/Tame Impala

Interests - Surfing, dancing, cooking, films

Psychographic - Explorer

Lydia - 22

Top music genre - Pop

Favourite song - Borderline by Tame Impala

Favourite Artist - Clairo

Interests - Fashion, design, art, music

Psychographic - Explorer/Mainstreamer

Alternative secondary audience members

Lizzie - 60

Top music genre - Pop/Rock

Favourite song - Break my Heart - Dua Lipa

Favourite Artist - The Doors

Interests - Cooking/Baking, Pilates, Zumba, Long Walks, Swimming

Psychographic - Explorer