WHY I'VE PICKED EILISH
She has a similar target audience to the product I intend to make.
Her target demographic skews 65% female and 35% male, furthermore, about 75% of listeners are most likely under the age of 35.
She has a strong sense of brand identity & synergy across her products. Her merch and website have a general colour scheme of neon green, black and white. the branding is instantly recognisable to most teens, and i would like to recreate a similar sense of branding across the media products I produce.
The Bad Guy music video stood out to me because of the use of colourful and vibrant backdrops and quirky editing, which is unexpected of a pop artist. She has an image that makes her identifiable & stand out from other artists.