Anastasia Harris’ Media Blog: December 2021

Statement of Intent

Pointers

Should benefit the students in thinking what precisely they intend the outcome to be.

outline how you demonstrated convergence. Explain how video needs to link to website. Go through brief in depth.

Links to streaming services at end of the video

How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief (approx 400 words)

Music videos have been becoming increasingly popular, especially with my target audience of 16-24 year olds. This influenced me to create a music video which including themes that the demographic will possibly relate to.

To reflect Universal and the record label I intend for the music video and website to be aesthetically pleasing and to be used as a way to market the artist to the audience. In my research, I found that one of the most successful female music artists has a visually pleasing website and a clear branding across all of her products, both offline and online. there is a clear house style and colour palette.

My website will largely have a higher image to text ratio, inspired by minimalism, with eye catching images. It will be easy to navigate, with social media links to instagram, snapchat and pinterest etc at the bottom of each page. The images will be high quality to reflect the tech-savvy demographic I intend to target. By having a social media bar, I will accommodate for active audiences who like to 'speak back to producers,' as Clay Shirky said.

The music video will be put onto the website to advertise it. the 30secs footage will be an interview/behind the scenes of the music video. the artist will explain some of the ideas and talk about the production and provide the audience with some exclusive content connecting the products

My 30 sec video will be on the 2nd page

In order to demonstrate digital convergence I intend to promote the link to my website at the end of the music video, as well as having links to streaming services popular to my target demographic, including Spotify, Apple music.

How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production?

I intend to link my media products by using links and hashtags throughout the video outro and the online website, which allows the audience to actively engage by choice if they are interested in doing so. The website's additional content such as behind the scenes footage allows for the audience to be further entertained, and so allowing the remit of Universal? to be fulfilled